In Porter's five forces, supplier power refers to the pressure suppliers can exert on businesses by raising prices, lowering Intensity of Rivalry. When one Chinese technology vendor, Qihoo, launched a new Wi-Fi router with a safety setting for "pregnant women," a rival vendor took. Finally, halo effect is the tendency of travel agencies to book flights on a vendor airline's system even if these services are inconvenient and more expensive.
These strategies benefit organizations looking to avoid vendor lock-in ( dependency on one provider), increase application reliability, reduce. An animated take on a day in the life of two trini, caribbean vendors, This is Ansar Sattar: the creator and animator behind Vendor Rivalry.