Cat Herders is an award-winning commercial made by Fallon for Electronic Data Systems (EDS). Alluding to the management-speak idiom "It's like herding cats". Super Bowl Ad Archive; Super Bowl XXXIV; EDS - Cat Herders the brand , decided to play on the expression “herding cats,” the managerial metaphor for. EDS Herding Cats commercial featuring cowboys acting as cat herders.
They're the guys behind last year's "Cat Herders" commercial, who followed it the management of their respective staffs to the herding of cats.